×
×
A global advertising team sought a more efficient way to access campaign performance data across platforms like Google, Meta, and TikTok. Traditional dashboards required SQL knowledge and manual analysis. With NeenOpal, they adopted Amazon Q an AI assistant that enables natural language queries, automated reporting, and contextual insights, leading to faster and more reliable decision-making.
Marketing teams across regions lacked a unified, real-time view of their campaign performance. Manual reporting and technical bottlenecks prevented quick decision-making and cross-platform optimization.
Campaign data was spread across Google Ads, Meta, and TikTok, making it difficult to track performance holistically or draw comparisons.
Analysts were burdened with writing SQL queries and building dashboards, delaying insights and diverting focus from strategic tasks.
The time spent on data collection, validation, and reporting meant that performance issues were often caught too late for mid-campaign adjustments.
Regional heads, marketing managers, and analysts had different insight needs, but lacked automated, role-specific reports or access to tailored views.
NeenOpal built a scalable, no-code analytics solution using Amazon Q, delivering instant, secure, and contextual insights for marketing stakeholders.
Amazon Q integrated with Redshift & QuickSight for natural language queries.
Role-based security ensured tailored insights for campaign managers, analysts, and leadership.
Slack/Outlook integration with automated alerts, CSV uploads, and task creation for smooth collaboration.
Centralized spend, budget, and performance insights in real time without manual SQL/report building.
With deep expertise in data architecture, analytics, and AWS services, NeenOpal brought end-to-end implementation from schema optimization to real-time insights tailored to client-specific marketing needs across regions and roles.
With Amazon Q and NeenOpal’s architecture, marketing teams experienced a radical shift from manual reporting to intelligent, instant insights, improving both speed and decision quality.
With Amazon Q, campaign teams across functions and geographies now make informed decisions faster. NeenOpal’s implementation ensured high security, real-time access, and end-user empowerment without writing a single line of code.
Data Analyst
Content Writer
