Transforming Pharma Sales with Power BI’s AI/ML-Driven Strategic Insights

A leading Fortune 500 pharmaceutical company partnered with NeenOpal to build an executive dashboard that provided real-time insights into their sales funnel, customer touchpoints, and key performance indicators. Using Power BI’s AI and machine learning capabilities, we delivered a solution that streamlined decision-making, reduced manual efforts, and improved operational efficiency, empowering leadership to act faster and more strategically.

Customer Challenges

With rapid business expansion and growing operational complexity, the retailer faced significant roadblocks in achieving efficiency and scalability. Their existing processes heavily relied on manual efforts and lacked insight-driven decision-making. Key challenges included:

Notification for Sales and Profit Drop

The client needed timely notifications when sales or profit dropped by a certain percentage. Without automated alerts, action delays occurred, leading to missed opportunities. With Data Alerts, response time was reduced by 50%.

Root Cause Analysis for Sales and Profit Fluctuations

Identifying the root cause of KPI fluctuations was challenging. Using Decomposition Tree and Key Influencer visuals reduced manual analysis time by 25%. This root cause clarity was crucial to their pharmaceutical data analytics goals.

Low Dashboard Adoption

Complex dashboards caused engagement issues. Using Smart Insights and Power BI Q&A, executives could understand data instantly, boosting dashboard adoption and enabling quicker decision-making.

Slow Dashboard Development

Slow dashboard development processes led to delays in delivering insights. Power BI Copilot streamlined report creation, reducing development time by 60%.

Solutions

NeenOpal introduced automated solutions leveraging Power BI’s AI, machine learning, and analytical capabilities to optimize reporting, data analysis, and decision-making for the client. By integrating Power BI Data Alerts, Root Cause Analysis, Smart Insights, and Power BI Copilot, we streamlined processes, enabling faster responses and more efficient use of data. These improvements empowered executives to make informed decisions with minimal manual intervention, increasing operational efficiency and business agility. This aligns with the rising trend of BI in pharmaceutical industry practices, where real-time dashboards and AI insights are becoming indispensable tools for success.

Instant Alerts for Critical Sales Changes

We introduced Power BI Data Alerts to automatically notify the leadership team when sales or profit dropped beyond a set threshold. This real-time alert system, integrated with Power Automate, sends instant customised email notifications to executives, and other relevant teams, enabling quick responses and proactive actions before problems escalate.

Streamlined Root Cause Analysis

By implementing Power BI’s Root Cause Analysis and Key Influencers visual, we enabled the client to immediately uncover the underlying reasons behind KPI fluctuations. This transformed their pharma analytics approach, cutting down manual analysis time and empowering the team to act swiftly based on data.

Dashboards that Speak Your Language

To increase dashboard adoption, we incorporated Smart Insights and Power BI Q&A, allowing executives to query data using natural language. This simplified data exploration and boosted engagement, enabling faster, more informed decision-making without the need for complex data analysis.

Speedy Insights with Power BI Copilot

We harnessed Power BI Copilot to streamline dashboard development, automating repetitive tasks and speeding up report creation. The result? A significant reduction in development time, allowing the client to receive real-time insights and make quicker, more agile decisions, without waiting weeks for updates.

Why choose NeenOpal?

At NeenOpal, we craft customized Business Intelligence solutions that address your unique business challenges. By leveraging the power of Power BI, machine learning, and automation, we help businesses streamline data flow, trigger real-time alerts, and uncover key insights instantly. Our approach ensures faster decision-making, optimized operations, and a clear path to achieving your business goals with minimal manual effort.

Conclusion

Our customized Power BI solution addressed the client’s need for speed, visibility, and clarity in decision-making. With automation, AI, and user-centric dashboards, we eliminated data delays, improved insight delivery, and empowered the leadership team to act faster and smarter. NeenOpal helped establish a scalable foundation for long-term analytics success in a fast-moving industry.

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