Developed by Meta, GeoLift is a complete solution for carrying out lift analysis at a geo-level, using the latest developments in Synthetic Control Methods.

It is important to find those people who can be interested in your product, communicate with them, explain what you offer, and nurture this new relationship, so they finally become your customer!!

Business Intelligence has transformed the way organizations deal with data.

AWS is one of the subsidiaries of Amazon which specializes in providing cloud computing services to its users.

Market-mix modeling is a technique that helps in understanding the impact of different marketing mediums or campaigns on sales.

E-commerce has already revolutionized many aspects of how supply chain operates in the twenty-first century.

Data visualization plays a crucial role in helping organizations make sense of their data and make informed decisions. Mapping office locations and the areas they serve is one such use case, providing valuable insights into a company's footprint and enabling targeted marketing and sales efforts. In this blog, we'll dive into how to plot office locations and their service areas using the PowerBI ArcGIS plugin and Tableau.

Organizations seeking to protect the user’s data, need to understand the data that they want to safeguard. Personally Identifiable Information or PII is a very well known term in the USA and it is the information used to trace to distinguish the individual’s identity.

Use cases on how Machine Learning for micro-segmentation & personalized targeting, optimal agent-customer pairing, early risk identification & quantification, etc.

Profit & Loss report gives an overview of the financial health of the business.