RFM or Recency, frequency, monetary value is a tool of marketing analysis to identify an organization's best customer segment by using certain parameters

Consumer spending is a crucial aspect for any business, as one can produce only after knowing how much will be consumed.

Spatial analytics is the process of analyzing geographic data and examining the relationships, patterns, and trends of the data to gain insights and make meaningful decisions.

Cohort analysis enables businesses to channelize their efforts to obtain a deeper understanding of their customers.

The method of predicting future revenue is sales forecasting.

One of the things that people will notice after years of usage of a variety of beauty and skincare products is that big brands do not always deliver the results they promise.

Know all about how data analytics is set to disrupt the bidding process, how AI based bidding works and how Google uses analytics in bidding.

An executive report is a concise summary of the previous week’s activities. The report breaks down how each activity contributes to the final goal on a weekly or monthly basis.

When a Power BI report is published to a large audience, users might want to view different visuals for the same data/analysis.

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