Implementing User ID in Google Analytics 4 (GA-4) allows businesses to accurately track user behavior across devices and sessions, offering a clearer picture of the customer journey.

In today's data-driven world, organizations are continually striving to extract actionable insights from their data to drive informed decision-making.

Qlik Deployment Framework (QDF) is a collection of methodologies, best practices, and tools designed to facilitate the efficient deployment and management of Qlik Sense implementations for business intelligence purposes.

Sales budget, production budget, marketing budget, the production mix, expansion plans are all built upon the numbers given by the sales forecast

Online marketing has become a core part of the marketing strategy and it is expected that the new media channels of the day will continue to grow in importance.

Spatial data has given a huge opportunity to organizations in critically analysing software usage and expanding their customer base.

Change in market trends and consumer preferences can be highly random and unpredictable.

In most industries, majority revenue is collected at the time of purchase.

One of the biggest challenges of companies across the globe is customer retention.

A business flourishes when it can increase its profits, which is possible only by keeping track of revenue and focusing on ways to increase it.