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Streamlining Insights: Leveraging NetSuite Data with AWS and Tableau for Manufacturing Sector

Overview

Our client, a global leader in the manufacturing sector specializing in welding consumables and machinery, operates in over 100 countries with a network of more than 30 subsidiaries, delivering exceptional service and support worldwide. To enhance their operations, NeenOpal designed Tableau dashboards currently utilized across four regions and 26 countries, supporting a geographically diverse user base.

Customer Challenges

To advance their analytical capabilities and foster data-driven decision-making, the client partnered with NeenOpal for the BI project. Their challenges were twofold: limitations in analytical capabilities and restricted data accessibility, both of which hindered their strategic insights.

Limited Reporting Capabilities, Hindering Cross-Departmental Analysis

With NetSuite, the client was able to create linear saved searches and reports that would be sufficient to showcase the situation of a particular department or use-case. However, the requirement was to see a multi-dimensional representation of data that would be able to give insights considering the data across multiple departments/verticals.

High Licensing Costs Limiting Access to Data and Dashboards

The client uses Oracle NetSuite ERP Solution as data repository (and for data presentation). However, the license cost for the same is quite high, limiting the access to a narrow team. Thus, the client wanted a solution that would allow data/dashboard access to a much wider audience with minimal cost implications.

NetSuite to Tableau Analytics Architecture on AWS

End-to-end architecture enabling automated extraction from NetSuite, scalable processing on AWS, and high-performance Tableau dashboards for enterprise analytics.

Solutions

We helped the client with a set of comprehensive dashboards showcasing the data at various cuts, making their processes easier and allowing a better data-driven decision making. The process involved is as follows:

01.

Extracting data out of NetSuite

Data is extracted from NetSuite using saved searches or reports, based on the data source. Saved searches are retrieved through a dedicated Restlet API for NetSuite, while reports are delivered via NetSuite's Scheduled Email feature and automated using AWS SES and Amazon WorkMail.

02.

Development of an ETL Pipeline over AWS and applying transformations

Upon receiving the data in the AWS environment, files are decrypted and stored in Amazon S3. AWS Glue, automated by AWS Lambda, handles data pre-processing and formatting, after which the data is loaded into the Amazon Redshift data warehouse using AWS Glue Triggers. Finally, specific transformations are applied to the base data through SQL Views within the Redshift database.

03.

Enabled Multi-Dimensional Insights

NeenOpal’s solution integrated data from multiple departments into a centralized repository, enabling Tableau dashboards that provided a unified view of the organization’s performance. This allowed the client to break free from the limitations of isolated NetSuite reports and achieve cross-departmental insights, such as analysing how HR metrics like headcount influenced financial outcomes like EBITDA. Additionally, stakeholders could compare figures from group profit and loss statements with operational data, delivering multi-dimensional insights for improved decision-making and strategic planning.

04.

Consuming the processed data at Tableau for dashboarding and cost efficiency

The final data is consumed by Tableau for dashboarding, connected to the Redshift database through an Amazon Redshift ODBC connection, ensuring seamless performance for end-users. Tableau uses an extract connection for optimal performance, with security and access control managed through role-based user permissions and Row-Level Security (RLS).

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Services

SNS

SNS

SES

SES

IAM

IAM

EC2

EC2

S3

S3

Lambda

Lambda

Glue

Glue

Redshift

Redshift

CodeCommit

CodeCommit

CloudWatch

CloudWatch

EventBridge

EventBridge

Secrets Manager

Secrets Manager

WorkMail

WorkMail

Benefits

Scalability and Automation

By leveraging serverless services and trigger-based development within the AWS environment, the backend system provides a highly scalable, automated pipeline. This approach reduces operational overhead and ensures the infrastructure is adaptable to future growth and changes.

Cost Savings

Switching from NetSuite to Tableau for data visualization resulted in a significant reduction in licensing and accessibility costs—by approximately 90%, as Tableau licenses are about 20 times more cost-effective than NetSuite’s.

Enhanced Data Visualization

Tableau offers far superior data visualization capabilities, enabling the customer to gain comprehensive, multi-dimensional insights across various business domains. This is a substantial improvement over NetSuite’s limited and narrowly focused visualization tools.

Informed Decision-Making

Multi-dimensional data visualizations empower the customer to make more informed decisions by analyzing data from multiple perspectives, integrating insights from departments such as sales, procurement, and inventory.

Granular Access Control

The implementation of role-based access control (RBAC) allows for precise user segmentation. This ensures that dashboard access is tailored to specific user groups, based on their roles and responsibilities within the enterprise hierarchy, enhancing both security and operational efficiency.

Conclusion

In conclusion, the successful implementation of this comprehensive solution highlights the transformative potential of advanced analytics and sophisticated data processing methodologies. By integrating AWS and Tableau, the solution has become more efficient, scalable, and automated, ensuring long-term sustainability and adaptability. Additionally, adopting Tableau as the dashboarding platform significantly enhances data accessibility and visualization capabilities for a broader audience, all while keeping the cost implications to the minimum compared to the existing NetSuite solution.

FAQ

Frequently Asked Questions on Leveraging NetSuite Data with AWS and Tableau for Manufacturing Sector

What business challenge does this solution address?

This solution addresses limited reporting capabilities and restricted data accessibility within ERP systems. It enables organizations to move beyond linear, department-specific reports and gain multi-dimensional, cross-functional insights across finance, HR, sales, procurement, and operations.

How is data extracted from Oracle NetSuite?

Data is extracted using saved searches through a Restlet API and scheduled reports delivered via email. The reports are automated and securely transferred into AWS using services like Amazon SES and WorkMail for further processing.

Why was AWS chosen for the ETL and data warehousing layer?

AWS provides a scalable, secure, and serverless ecosystem for building automated pipelines. Services such as Amazon S3, AWS Glue, AWS Lambda, and Amazon Redshift enable seamless data ingestion, transformation, storage, and performance optimization while reducing infrastructure management overhead.

Authors

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Barnali Shil Senior Associate Consultant
Author Image
Madiha Khan Content Writer

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